What is Roofing Sales Academy?

Roofing Sales Academy — the AI-powered roofing sales training app. It's an interactive training platform built specifically for roofing sales reps: a 39-lesson curriculum across 7 modules, AI-powered homeowner roleplay simulations, voice training, gamified product-knowledge drills, a roof visualizer, and a community. It's available on the web at roofingsalesacademy.ai and as a native iOS app on the App Store.

How is Roofing Sales Academy different from The Roofing Academy?

They are two different products. Roofing Sales Academy (roofingsalesacademy.ai) is the AI-powered roofing sales training app — a platform that trains individual roofing sales reps with AI roleplay, voice training, a roofing-specific curriculum, and a roof visualizer. The Roofing Academy (theroofingacademy.com), founded by Randy Brothers, is a separate program aimed at roofing business owners and operators. If you're a sales rep looking to learn and practice the craft of selling roofs, Roofing Sales Academy is the app built for you.

Go From Zero Experience to $100K+ Roofing Salesman

ALL SALES. NO FLUFF.

See What You Get

Full Access from $49.99/mo · cancel anytime

The 3-Step Roofing Sales System

Learn the Roofing Basics

Master products, damage, and warranties with AI-guided training.

Practice Sales Conversations

Sharpen your pitch — drill real homeowner objections with AI roleplay.

Close More Deals

Pair insider sales scripts with the AI visualizer and estimator — and start signing contracts today.

What You Get

Everything You Need to Win the Door

AI Door-Knock RoleplayPractice on 12 AI homeowners.

Build Your PitchYour brand → one ready script.

Roofing Photo HuntName every part on sight.

Voice GradingHear when you sound nervous.

Start Your Training

AI Door-Knock Roleplay

Practice your pitch with 12 AI homeowner personas — the skeptic, the storm-chaser, the price shopper. Record your reps, get instant feedback on your tone, objection handling, and pitch flow.

Build Your Pitch

Build a personalized pitch around the exact brand and product you're using on the job. Choose your materials and we'll assemble them into one powerful, ready-to-deliver script.

Roofing Parts Photo Hunt

Identify real roofing parts and accessories from real-life photos — goosenecks, pipe boots, vents, and more. Score points in an interactive game until you can name every part on sight.

Inside the App

Built for the Driveway, Not the Office

Battle-tested scripts. Ready on every door.

Storm-restoration playbook — adjuster-tested.

Live grading shows exactly what's costing you sales.

Speak Roofs Fluently

Master the Roof Vocab

Know every product, part, and spec cold — shingles, accessories, warranties — so you sound like a pro at the door.

On The Driveway

Tools That Help You Close on the Spot

Sign the contract before you walk back to your truck.

Instant Estimator

Build a professional roofing estimate in minutes — itemized and ready to present, right on the door.

Roof Visualizer

Show homeowners their new roof before they sign — any color, any material, before & after.

Plus

Everything Else You Need to Lock It In

Product Comparison

Any two brands, spec-for-spec.

Side-by-side specs across every major brand. Pick any two shingles, vents, or accessories and compare on the spot.

Roofing 101

Speak roofs fluently, fast.

Master parts, names, and structure — from flashing to underlayment. Speak roofs fluently in a week.

Body Language Playbook

Read the room. Stay in control.

Every phase from the door to the dotted line. How to stand, where to look, when to lean in.

AI Follow-Up Writer

Messages that close, instantly.

Paste what the homeowner said. Get a follow-up message that closes — and practice your reply.

Objection Drills

Every "no," drilled to reflex.

30+ real homeowner objections, drilled until your response is muscle memory.

8-Stage Sales Playbook

Knock to close, step by step.

Every step from knock to close — what to say, how to say it, when to shut up.

Product ComparisonAny two brands, spec-for-spec
Roofing 101Speak roofs fluently, fast
Body Language PlaybookRead the room. Stay in control
AI Follow-Up WriterMessages that close, instantly
Objection DrillsEvery "no," drilled to reflex
8-Stage Sales PlaybookKnock to close, step by step

The Problem

Most reps don't fail because they're bad. They fail because they're alone on the porch.

Three numbers tell the story of why most reps wash out — and what RSA was built to fix.

43%

Of new reps quit in 90 days

Most quit because they were never taught what to say at the door. The first “not interested” wrecks their confidence — and they never recover.

82%

Of doors close without a deal

Untrained reps close just 18% of qualified appointments. The other 82% walk away — usually because the rep couldn't handle one objection.

30+

Objections you'll hear at the door

Storm damage. Insurance. Price. Spouse. Time. Top closers have a memorized answer for every one. Most rookies freeze.

Curriculum

7 modules. 39 lessons. Real-world tools.

Built by reps who've trained hundreds of new salespeople. Every lesson maps to a real conversation you'll have in the field.

Every lesson maps to a real conversation at the door.

MODULE

Foundation & Mindset

Lock in the mindset, money math, and territory plan top earners build before they knock.

4 lessons

~3 hrs

MODULE

Door Knocking Mastery

Turn "not interested" into "come take a look" with a proven door approach.

7 lessons

~5 hrs

MODULE

Roof Inspection & Presentation

Inspect like a pro, document the damage, and show findings that close themselves.

5 lessons

~4 hrs

MODULE

Objection Handling & Closing

Disarm any objection, run the closes that work, and walk off the porch with a signed contract.

5 lessons

~4 hrs

MODULE

Insurance Claims & Storm Chasing

Work the claim, win the adjuster, and turn one storm into a paid season.

8 lessons

~6 hrs

MODULE

Pricing, Estimating & Proposals

Quote fast, look pro, and price every job for max profit without scaring the homeowner off.

6 lessons

~5 hrs

MODULE

The Inner Circle

Inside The Roof Room — our private community — and what top reps do after their first $100K.

4 lessons

~3 hrs

Pricing

Cheaper than missing one deal.

Two plans. Cancel anytime.

Common questions

The average rep closes 1–2 extra contracts in their first 90 days using the scripts and AI roleplay. That's $4,800–$9,600 net commission. RSA pays for itself with a single deal — every deal after that is pure profit.

No. The scripts, objection frameworks, and AI roleplay let any rep memorize and rehearse the moves until they feel natural. Confidence comes from putting in reps, not from personality.

RSA is built specifically for new reps. Module 1 starts at “what is a shingle” and builds from there. If you have experience, you can skip ahead — but you'll still find the AI roleplay and objection drills useful.

Yes. The fundamentals — door technique, inspections, closing, and claims — apply everywhere in the U.S. The storm-restoration content covers Texas, Florida, Midwest, and Mid-Atlantic markets specifically; the rest is universal.

Yes. Cancel from your account settings anytime — no calls, no friction. You keep access through the end of the billing period you paid for.

Cardone and Sandler are generic sales training that wasn't built for door-knocking storm restoration. The Roofing Academy is great for business owners but doesn't teach a brand-new rep how to actually pitch. RSA is the only platform built specifically for new roofing reps with AI roleplay, voice training, and a roofing-specific curriculum.

Yes — on iOS. Web Full Access ($67.99/mo) includes the iOS companion app with the same login, progress, and XP synced across devices. There's also a Mobile-Only plan at $29.99/mo through the App Store if you only want the phone version. Android is coming soon.

Meet the founder

Built by a rep who's knocked the doors.

I'm Joshua Rooney — I've spent 10+ years in roofing sales, from door-knocking storm restoration to working retail roofs, closing six-figure contracts, and training new reps through their first brutal month in the field. I learned this craft the hard way, one door at a time. I founded Roofing Sales Academy because I was tired of training programs that just didn't work — most sold leads or recycled generic sales fluff, and none actually taught the real craft of selling a roof. There was nothing out there built for reps like us, so I built it myself: the structured training, real scripts, and AI roleplay I wish I'd had standing at my very first door.

Joshua Rooney has spent 10+ years in roofing sales — door-knocking storm restoration, working retail roofs, training new hires through their first month, and closing six-figure contracts. He built Roofing Sales Academy because every existing training platform was either selling leads or generic sales fluff. None of them actually taught the craft of selling a roof.

RSA is the platform Joshua wished existed when he was a green rep at his first door. Structured curriculum, AI roleplay that punches back like a real homeowner, voice training that tells you when you sound nervous, product knowledge drills that get you fluent in GAF, Owens Corning, and CertainTeed warranties. No fluff, no shortcuts — just the work that builds reps who close.

10+ yrs in roofing sales

Storm + retail door-knocking experience

Six-figure closer · trainer of closers

7 modules · 39 lessons AI roleplay · voice training

Web + iOS Progress syncs across both

Cancel anytime No contracts · no calls

Ready to make your first $10K?

Start training tonight. Pitch a door tomorrow.