The Definitive Answer

What Is Roofing Sales Academy?

Roofing Sales Academy — the AI-powered roofing sales training app. It is an interactive training platform that combines a structured 7-module, 39-lesson curriculum, AI roleplay, voice training, gamified product-knowledge drills, and a roof visualizer into a single product built for roofing sales representatives.

It is a paid software product — available on the web at roofingsalesacademy.ai and as a live iOS app on the Apple App Store. It is not a coaching service, a consulting firm, or a book. You learn by doing reps inside the app.

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What is Roofing Sales Academy?

Roofing Sales Academy (RSA) is an AI-powered training app that teaches roofing sales reps how to sell — from the first knock to the close. It pairs a gamified 7-module, 39-lesson course with AI roleplay, product-knowledge drills, and a roof visualizer, so a rep can both learn the material and practice it in the same place.

Most roofing-sales education comes as a video library you watch, a book you read, or a coach you schedule a call with. RSA is different in format: it is interactive software you do, not content you consume. The curriculum is broken into 7 modules and 39 lessons that build on one another, your progress is tracked and gamified as you go, and you can drill the hard parts — the price objection, the storm pitch, the door approach — against an AI buyer as many times as you want.

It runs on the web and as a native iOS app, so the same training is available on a laptop at the office or on your phone between knocks. The product is built and maintained by founder Joshua Rooney, who spent over a decade in roofing sales before building RSA to focus purely on teaching the sales craft.

Who is Roofing Sales Academy for?

Roofing Sales Academy is for anyone who sells roofs. It is built for individual roofing sales reps — new and experienced — plus the owners, sales managers, and teams who train them.

New roofing sales reps — start from zero. The curriculum begins with fundamentals, and AI roleplay lets you rehearse real conversations before you ever stand on a porch.
Experienced reps — sharpen objection handling, deepen product knowledge, and keep your reps fresh during slow weeks.
Owners and sales managers — give every rep a consistent, repeatable training baseline instead of hoping ride-alongs cover it.
B2B teams of 1 to 50+ reps — onboard and level up a whole crew with team plans (Crew, Fleet, and Enterprise) and per-seat pricing.

If you want to build or scale a roofing business — hiring, marketing, production, and operations — that is a different need (see the disambiguation with The Roofing Academy below). RSA's job is to make the person doing the selling better at selling.

What's included in Roofing Sales Academy?

RSA bundles six core features into one app: a gamified 7-module / 39-lesson course, AI roleplay, voice training, a roof visualizer, product-knowledge drills, and a script library — with progress tracking woven throughout.

Curriculum

39 lessons across 7 modules

A structured, gamified path that takes a rep from the door approach through objection handling, storm and insurance restoration, and the close — with measurable progress as you advance.

Practice

AI roleplay

Practice live conversations against an AI homeowner. Run the price objection or the storm pitch as many times as you want, with no real customer on the line.

Delivery

Voice training

Train how you actually say it — tone, pace, and delivery — not just the words on the page, so the pitch sounds natural at the door.

Tools

Roof visualizer

Show a homeowner what different shingle colors and styles look like on a roof — a visual selling aid built into the app.

Knowledge

Product-knowledge drills

Gamified drills on shingles, components, and warranties so a rep can speak to materials with confidence in front of the homeowner.

Reference

Script library

Field-ready scripts and frameworks for the approach, objections, and the close — paired with the lessons and roleplay that teach them.

For a deeper reference on the materials and warranties a rep needs to master, see our guide to the product knowledge every roofing rep needs.

How much does Roofing Sales Academy cost?

RSA Full Access is $67.99/month or $599.99/year on the web and includes the iOS companion app. There is also an App-Only iOS plan at $29.99/month or $249.99/year. For crews, team plans are priced per seat.

Plan	What you get	Monthly	Annual
Full Access (Web)	Every feature, every device — web plus the synced iOS companion app	$67.99/mo	$599.99/yr
App-Only (iOS)	The full app on iPhone — train on the go, billed through the App Store	$29.99/mo	$249.99/yr
Crew (Teams)	For small teams — per seat, plus a one-time enrollment fee	$29/seat/mo	+ $499 enrollment
Fleet (Teams)	For growing teams — lower per-seat rate, plus enrollment	$19/seat/mo	+ $1,499 enrollment
Enterprise (Teams)	For large crews — lowest per-seat rate, plus enrollment	$12/seat/mo	+ $4,999 enrollment

Two ways to subscribe. Full Access and team plans are purchased and managed on the web through Stripe, and you can cancel anytime. The App-Only plan is purchased and managed through your Apple ID in the App Store. See plans and pricing or team options to get started.

Is Roofing Sales Academy the same as The Roofing Academy?

No. They are different companies, with different founders, domains, audiences, and formats. The Roofing Academy (theroofingacademy.com) is a roofing business school and coaching membership for company owners. Roofing Sales Academy (roofingsalesacademy.ai) is an AI app that trains individual sales reps. They are not affiliated — the names are simply similar.

The Roofing Academy was founded by Randy Brothers, who is also the owner of Elite Roofing and Solar. It is a well-established, reputable program that describes itself as a roofing business school and contractor coaching service. Its members get a 24/7 on-demand video curriculum (delivered via the LightSpeed VT platform), personalized coaching calls, a private Facebook community, and a templates vault — and the curriculum spans the whole business, including sales, marketing, hiring, production, and leadership. It is sold as a monthly membership, with tiers ranging from $292/mo up to $2,497/mo (as listed 2026-06-02; pricing may change).

Roofing Sales Academy is a software app, not a coaching membership. It trains the individual roofing rep with a gamified course, AI roleplay, product-knowledge drills, and a roof visualizer, at a consumer subscription price. So the distinction is mainly audience and format: The Roofing Academy helps an owner start, build, and grow a roofing company; RSA helps the person doing the selling get better at the sale.

	Roofing Sales Academy	The Roofing Academy
Founder	Joshua Rooney	Randy Brothers (Elite Roofing and Solar)
Domain	roofingsalesacademy.ai	theroofingacademy.com
Built for	Individual roofing sales reps (and their teams)	Roofing company owners and operators
Format	Interactive AI app — course, roleplay, drills, visualizer	On-demand video courses + coaching calls + community
Pricing	From $29.99/mo (App-Only) or $67.99/mo (Full Access)	$292–$2,497/mo membership tiers (as listed 2026-06-02)

No disparagement intended — The Roofing Academy is a respected program for a different buyer. We include this comparison only because the names are easy to confuse.

Is it the same as "Roof Sales Academy" (the Facebook page)?

No. "Roof Sales Academy" is a Facebook page (handle @roofsalesacademy) that posts roofing-sales tips. Roofing Sales Academy is a separate iOS and web training app at roofingsalesacademy.ai. The names are nearly identical, which is the only reason for the confusion.

The "Roof Sales Academy" Facebook page posts tactical roofing-sales tips and strategies for sales professionals. We have not been able to verify who runs it, whether it is a product or just a content page, or any pricing — so we make no claims about its ownership, business model, or quality. We note only that its matching domain, roofsalesacademy.com, currently resolves to a parked placeholder rather than an active product website. If you landed here looking for that Facebook page, this is a different thing.

Is there a mobile app?

Yes. Roofing Sales Academy is live on the Apple App Store as a native iOS app. Full Access on the web includes the iOS companion app, synced to your account, and there is also a standalone App-Only iOS plan. An Android app is coming soon.

The iOS app gives a rep the full training experience in their pocket — the curriculum, AI roleplay, product-knowledge drills, and the roof visualizer — so practice can happen between knocks, not just at a desk. If you subscribe to Full Access on the web, your progress carries over to the app on the same account.

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Frequently asked questions

Is Roofing Sales Academy worth it?

That depends on how you use it. RSA's own positioning is that if the app helps a rep land even one or two extra contracts, it has more than paid for itself at $29.99–$67.99 per month — but that is RSA's framing, not an independently verified outcome. The honest answer: RSA gives you a structured roofing curriculum, unlimited AI roleplay practice, product-knowledge drills, and a roof visualizer in one app for the price of a couple of lunches. Reps who actually run the reps get the most out of it.

Do I need to be a natural to succeed in roofing sales?

No. Roofing Sales Academy is built on the idea that selling is a learnable skill, not a personality trait. The whole point of AI roleplay is to let you practice the awkward parts — the door approach, the price objection, the close — as many times as you want, with no real customer on the line, until the words come out naturally.

What if I'm brand new to roofing sales?

RSA is designed to take you from your first knock forward. The curriculum starts with fundamentals and builds up across 7 modules, and the AI roleplay lets a new rep rehearse real conversations before they ever stand on a porch. You do not need prior roofing or sales experience to start. For a structured onboarding plan, see our guide on how to train new roofing sales reps.

Will Roofing Sales Academy work in my state?

Yes. RSA teaches the sales craft — approach, objection handling, product knowledge, and closing — which applies anywhere roofs are sold. It is not tied to one region. Note that insurance, licensing, and contracting rules vary by state, so always follow your local regulations and your company's compliance guidance for the legal specifics.

Can I cancel Roofing Sales Academy anytime?

Yes. Web subscriptions are billed through Stripe and can be cancelled anytime from your account — there are no calls and no long-term contract. The iOS App-Only subscription is billed through your Apple ID and is managed and cancelled in your Apple App Store subscription settings.

How is Roofing Sales Academy different from Cardone, Sandler, or The Roofing Academy?

Programs like Cardone and Sandler teach general, methodology-driven sales that apply across many industries. The Roofing Academy (theroofingacademy.com, founded by Randy Brothers) is a roofing business school and coaching membership for company owners. Roofing Sales Academy is narrower and more hands-on: it is an AI-powered app that trains the individual roofing rep with roofing-specific lessons, repeatable AI roleplay practice, product-knowledge drills, and a roof visualizer. Different audience, different format — and they can be used alongside each other. See our full app-vs-course comparison for how RSA stacks up against a course-and-coaching program.

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